Fashion goes through phases, on one end it’s rich with glamour, on the other end more conservative. Big brands and emerging fashion designers are always striving to satisfy very diverse clientele with various tastes and preferences. Some people love lavish styles and very loud logo prints and patterns, while others prefer more simple, and refined designs.
We can easily admit that quiet fashion has always been around and recently gaining more recognition. Some brands have been loyal to their vision of designing quality minimalistic garments. Among the brands that do this best are Loro Piana and Brunello Cucinelli.

Brown bag // Polo-style sweater // Loafers // Black tote // Blue sweater // Woven clutch
photo: UPVIVRE
Loro Piana is a gem in its own category. The brand has been designing simple yet high quality fashion pieces with material like leather, wool, and cashmere. Loro Piana is known for an amazing craftsmanship of luxury goods made it Italy. Commitment to innovation and sustainability makes the brand even more exclusive and respected. Brunello Cucinelli is an Italian brand that designs exceptional quality products. The brand has been a pioneer in the use of cashmere, creating some had to copy classy style. Their philosophy “buy less, buy better”, contributes to changes and shifts in the fashion world. Staying to its core values, Brunello Cucinelli introduces technology, with a more gentle approach, that does not interfere with brand to client dynamic. Other brands that are recognized for their minimalistic style are: The Row, Khaite, Bottega Veneta.
Even though quiet luxury may be a preference of style, it absolutely shifts mindsets and approach when choosing quality over quantity by the consumer. Overall, it highlights true craftsmanship, and higher standards in fashion.
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